Anna Campbell

Supporting women to reclaim power, build wealth, visibility and autonomy on their terms.

Anna is the founder of The Good Girl Rebellion, leading a powerful cultural shift: dismantling the ‘good girl’ conditioning that keeps women small, and replacing it with bold, values-led leadership in business and beyond.

She is the author of the international bestselling book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless (Rethink Press, September 2025), a fierce rallying cry for women to stop shrinking and start shaping their own rules of success.

With over a decade of experience empowering women entrepreneurs, Anna specialises in mindset, pricing, visibility and self-leadership, guiding women to claim their worth and lead with integrity. Her work is backed by real-world results: she was the first hire at a start-up that scaled from zero to seven figures and over 30 staff. Rising from Marketing Coordinator to senior leadership, Anna gained hands-on insight into every stage of building a profitable, purpose-driven business.

Anna trained as an Associate Certified Coach (ICF) with Martha Beck and brings a unique blend of academic and practical expertise to her work. As a former psychology lecturer at a London university, she combines deep psychological expertise with transformative coaching tools to support women to rewrite their internal narratives and reshape their external realities.

A magnetic speaker and media contributor, Anna has been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post and the Daily Record, and is the co-creator of the Full of Ourselves podcast, home to raw, unfiltered conversations about courage, visibility, and building businesses that last.

Anna’s work is a beacon for women ready to break free from perfectionism, people-pleasing and playing small. Her work is more than coaching, it’s rebellion, revolution, and a return to self.

Keynote Talks

Keynote Talks

Good Girl Rebellion

Dismantling the quiet epidemic of over-functioning, perfectionism and pleasing as proof of worth.

OUTCOMES

1. Awareness - Recognising how “good girl” conditioning quietly drives perfectionism, over-functioning, and people-pleasing.

2. Boundaries - Understanding that saying *no* and setting limits are acts of power, not selfishness.

3. Self-Worth - Seeing that worth isn’t earned through overwork, likeability, or approval, but through identity and value.

4. Reframing Success - Moving from compliance and exhaustion to authentic leadership and intentional profit.

5. Practical Shifts - Leaving with clear strategies to stop undercharging, conserve energy, and build businesses rooted in power and prosperity

Topics: Feminist, Leadership, Entrepreneurship

Worth Over Work: How women can stop undercharging

Undercharging is not a pricing problem, it’s the outcome of internalised conditioning that ties worth to likeability, perfection and overwork.

OUTCOMES

1. Undercharging is not about numbers - it’s rooted in conditioning that links worth to likeability, perfection, and overwork.

2. Approval over Value - seeking to be liked keeps women underpricing and over-delivering.

3. Identity drives income - beliefs about self-worth directly shape pricing, profit, and business growth.

4. Shift from validation to value - moving from “what will they think of me?” to “what is this transformation worth?”.

5. Practical pricing power - simple, actionable steps to break free from under-earning and start charging based on value.

Topics: Patriarchy and Pricing, Good Girl Legacy, Entrepreneurial identity, Feminist Prosperity

Testimonials

  • "Over the years, Anna has been our go-to speaker at Jewellers Academy, delivering consistently insightful and actionable sessions for our students. Her talks on marketing and business strategy don’t just inspire - they create real transformation. Students leave with practical tools and new approaches that directly improve how they promote and grow their jewellery businesses. Anna’s expertise and clarity make her an invaluable contributor to any event or learning program, and the results speak for themselves." Jessica Rose, founder of Jewellers Academy

  • “Anna has been the guest speaker at our events on two occasions, and each time she delivered exceptional value. She is clear, insightful, and incredibly generous with her knowledge. Our attendees were not only inspired but left with practical strategies they could immediately apply in their businesses. As a result, attendees implement new approaches that directly impacted their visibility and professional confidence. Anna’s sessions don’t just motivate, they create measurable transformation that continues to benefit our community long after the event.”

  • “If you’ve ever struggled to understand how you can be brilliant at working for other people and yet terrible at working for (or by) yourself, then Anna has the answers.”

Get in touch

I love sharing the Good Girl Rebellion message and am speak on stages, in membership groups, at summits, on podcasts etc. Get in touch for a chat.

I live in Edinburgh in Scotland and am happy to travel - with easy access to flights and trains!

Email hello@goodgirlrebellion.com