Good Girl Rebellion: the book

Build the Business, Break the Rules, Be Limitless

Buy the book

The book came out on Tuesday 2nd September 2025 and was an instant international best seller. It got to number 1 in the UK, number 2 in the USA and number 8 in Canada. Thank you so much for your support.

UK Kindle edition £5.99

UK paperback edition, £16.99 Amazon

UK paperback edition, from Bookshop.org

If you prefer to support your local bookstore (as a past bookseller at an independent bookshop I salute you), you can order it there. The title is Good Girl Rebellion by Anna Campbell. ISBN 9781781339404

Outside the UK? Find the international buying links here: INTERNATIONAL >

The blurb on the back of the book

You’ve spent years doing what you should; being dependable and capable and quietly smashing it for everyone else while putting your own dreams on the back burner.

That’s over: you’re ready to stop playing small and grow your own business, but the skills that made you a brilliant employee won’t get you the freedom, confidence, and success you truly deserve.

The Good Girl Rebellion is your roadmap to transform your business, mindset, and bank account - helping you trust yourself, know your worth, and build a life and business that finally feel like yours.

This book follows the REBEL framework:

Resilient Mindset

because all business issues are mindset issues, so let’s clear away the blocks like overwhelm, indecision and fear of criticism to build confidence and growth

Everyday Action

because you need to prioritise your business and build momentum which sounds so simple but is one of your biggest blocks to a successful business

Bold Marketing

because you’re the person to spread the word about your business and holding back is holding you back

Empowered Pricing

because your money and selling mindset affects how you showup for your business and because you’re likely undercharging and that has to stop

Liberating Results

because when you do the rest, success is inevitable and you are limitless

About the author

Anna Campbell is an award-winning entrepreneur, sought after public speaker, business and mindset coach, and the force behind The Good Girl Rebellion a call to women tired of shrinking themselves and playing nice ready to claim real success. Drawing on her experience as a psychology lecturer, combined with life coaching expertise and hands-on experience scaling a seven-figure business, Anna delivers the strategy and mindset women need to build businesses that truly set them free.

Why buy this book?

For the focus on high empathy, high integrity women

This is not a generic business book but is specifically designed for women with particular traits; those who lead with empathy and strong values, helping them grow businesses without compromising their authenticity. It was written because I didn’t see anything like it out there. Trying to follow the advice of others who weren’t like me left me stuck. Going back to the personality and the psychology helped me develop a method that worked and changed everything.

Mindset + Strategy

The Good Girl Rebellion combines deep psychological insights and mindset coaching with practical, actionable business tactics—bridging the gap between inner transformation and external success.

Rebellion against Good Girl conditioning and learning to manage a business like a man

Rather than encouraging women to fit into existing ways of doing business, this book challenges the limiting beliefs around “being nice” and approval-seeking, empowering women to redefine success on their own terms and break free from societal expectations and established ways of growing a business.

The Contents

Part One: The Good Girl

Chapter 1: What is the Good Girl Personality?

Chapter 2: Why are we like this?

Chapter 3: The Good Girl’s Guide to Getting Things Done

Chapter 4: Your Offer

Part Two: The REBEL methodology

Chapter 5: Resilient Mindset

Chapter 6: Everyday Action

Chapter 7: Bold Marketing

Chapter 8: Empowered Pricing

Chapter 9: Liberating Results

Part Three: The Good Girl Leader

Chapter 10: Mistakes, Myths and Momentum

Chapter 11: Becoming the Good Girl Leader

Conclusion