In business - and in life - many of us are taught to put others first. But what if prioritising our own needs was actually the key to long-term success?

In the latest episode of the Full of Ourselves podcast, Anna and Heidi Hinda dive into this bold and often controversial idea, exploring the importance of self-care, creativity, and support in entrepreneurship.

They challenge the notion that being in service means self-sacrifice and discuss how operating from a place of abundance, rather than burnout, leads to more fulfilling and authentic business practices.

With insights on balancing self-care with empathy, embracing pleasure in work, and rejecting societal ‘shoulds,’ this episode is a must-listen for anyone looking to build a business that truly supports their well-being.

Listen now for key takeaways and actionable steps to help you thrive - without running on empty.

I Come First: The Radical Power Of Selfishness Episode 1

In this episode, Anna and Heidi Hinda discuss the controversial idea that our needs should come first, particularly in the context of business.

They explore the importance of self-care, the concept of operating from an overflow, and the dangers of burnout; the need to distinguish between being in service and being in sacrifice; advocating for authenticity in business practices and the necessity of identifying both personal and business needs.

In this engaging conversation, Anna and Heidi Hinda explore the themes of self-investment, the importance of creativity, and the necessity of support in business. They discuss how societal 'shoulds' can stifle creativity and emphasise the need to prioritise personal growth and well-being.

The duo also highlights the significance of pleasure in work and the balance between self-care and empathy towards others. And they encourage listeners to embrace collaboration and seek support, ultimately fostering a more fulfilling entrepreneurial journey.