Ditch Perfection: Why Striving for Excellence is Better for Your Business
This one’s for you if you struggle with perfectionism—because let’s be honest, many of us do.
Whether you're building a brand, creating content, or putting an offer out into the world, that voice in your head whispering “It’s not good enough yet” can be relentless. But here’s the truth:
Perfectionism Sets an Impossible Standard
Perfectionism can feel like it’s driving you to do better, but in reality, it’s often holding you back. Why? Because perfection isn’t real. No business is perfect. No person is perfect. And expecting flawless results from yourself only leads to frustration, burnout, and procrastination.
Instead of perfection, aim for excellence. That means doing your best with the resources, time, and energy you have—without getting trapped in the never-ending cycle of tweaking and overthinking.
People Want to Work With People
The reality is, people are drawn to authenticity. Your audience wants to work with someone real—someone who shows up honestly, makes mistakes, and keeps going. When you let go of perfection, you make space for connection. You become relatable, approachable, and trustworthy.
Letting your audience see the real you—flaws and all—builds stronger, more genuine relationships.
Excellence Over Perfection
Excellence isn’t about being flawless. It’s about showing up consistently, learning as you go, and putting heart into what you do. That’s what creates long-term success—not the illusion of perfection.
Final Thoughts
So if perfectionism has been holding you back, this is your permission to let it go. Strive for excellence, show up as your whole self, and remember—progress always beats perfection.